Suddenly the name of Bernd Reichart is creating quite a buzz in the footballing world. But do you know who he is really and what does he has to do with European Super League?
Then you have arrived at the right destination, as in this article we are going to take a look at who Reichart is and how he is influencing the biggest phenomena in footballing world in recent years called, Super League.
Who is Bernd Reichart?
Bernd Reichart is a German businessman, who is the driving force behind Television company like Sportfive and many more. If you go to the website of ACT you will find his intro that reads:
Bernd Reichart, born in 1974, began his career in the sports marketing sector with UFA Sports in Hamburg immediately after finishing university. In 2003 he opened a branch in Madrid for the sports rights agency Sportfive, where he worked as Marketing Manager.
In 2004, he moved to RTL Group’s shareholding in Spain, Antena 3, as Head of Investor Relations. From 2007 to 2013 he worked as Managing Director Multichannel with the commercial TV broadcaster Antena 3/Atresmedia, being responsible for five free-TV channels. In February 2013, Bernd Reichart assumed the responsibilities of Managing Director of Vox and was also member of the management team of Mediengruppe RTL Deutschland.
In January 2019, Bernd Reichart became CEO of Mediengruppe RTL
Deutschland.
So, Reichart is an out and out businessman, who according to SkySports believes “European club football is facing existential problems.” And the solution he presents to resolve this issue, is by introducing the lucrative yet highly controversial football tournament: European Super League.
Bernd Reichart’s plans for Super League
The Super League as any football fan knows faced a lot of backlash back in 2021. However, the German doesn’t believe that the movement behind the league is dead. He was recently introduced as the new CEO of A22 Sports Management. The company that is behind the relaunch of European Super League.
In his recent interview with Spanish Radio show El Larguero the league might have faced some leagal hiccups, but the idea behind it is still very much alive.
“It’s very much alive. There are some who want to declare that it is dead, but if they say it a lot, there is much to suspect,” Reichart said. “There are clubs in Europe that surely share the vision of Juventus, Real Madrid and Barcelona, and now they have the opportunity to share what they think. There is a broad consensus that football needs reform. Football cannot continue as it is designed now.”
The league and the actions regarding the same were put on hold after a court trail. The court allowed UEFA and FIFA with the power to put lid on the plans of the Super League. But a final decision is likely to be announced in 2023 that will shed light on what future the Super League holds.
