Red Bull, a well-known Austrian private company with a line of energy drinks of the same name. But did you know that there are a lot of football teams owned by Red Bull as well?
Yes, the famous drink company has several soccer teams under its ownership and sponsorship. In 2005, Red Bull purchased Austria Salzburg, a football club in its native country, which was later renamed FC Red Bull Salzburg, and thus, their sporting empire was born.
Over the years, Red Bull Football teams are present worldwide, creating a global network united by shared ownership, principles, and business practices. The franchise allows each team to compete in their domestic leagues while maintaining close links with other Red Bull Football clubs, which can act as feeder clubs. The Red Bull ownership model focuses on player development, with a number of academies and training centers across the globe.
Multi-club ownership is a business strategy in which one investor purchases and finances multiple clubs. Red Bull’s multi-club ownership model has been one of the biggest trends in football club ownership in recent years.
Red Bull football teams are sometimes independent, while other times, they are closely bound by a set of explicitly stated principles and practices. Red Bull’s ownership model is unquestionably the latter, and its success hinges on clever strategic planning and close synergy between clubs.
Red Bull’s Global Football Teams
Red Bull’s global network of football clubs adheres to an identical philosophy and approach to the game. Red Bull’s Football Teams have a strong focus on player development, with a number of academies and training centres across the globe. Each club within the multi-club ownership model is allowed to compete in their domestic leagues, while the other Red Bull clubs act as feeder clubs.
The centralization of duties like HR, finance, marketing, and information is overseen by a global board, which includes footballing experts in management positions, ensuring the effective running of the global network, and the rewards of the business model are reaped. Red Bull’s ownership model is a perfect balance between the development of young talent and the utilization of experienced players to create a winning formula.
Red Bull Football Teams
As of March 2023, Red Bull owns four soccer teams that are part of the firm’s Global Soccer franchise, and all adhere to an identical philosophy and approach to the game.
- FC Red Bull Salzburg, Austria
FC Red Bull Salzburg is an Austrian football team based in Wals-Siezenheim and competes in the Austrian Bundesliga, the top division of Austrian football. This is one of the biggest Red Bull football teams and it has the Red Bull Arena serves as their home pitch.
When participating in UEFA competitions, the club competes under FC Salzburg and dons a modified crest due to sponsorship restrictions. Prior to being purchased by Red Bull GmbH in 2005, the club was known as SV Austria Salzburg and had a number of sponsored names.
- New York Red Bulls, United States
The New York Red Bulls is an American professional soccer team in the New York metropolitan area. It is the only American Football Soccer club owned by Red Bull in the United States.
The club is an Eastern Conference team in Major League Soccer (MLS). The team was founded in October 1994 and debuted as the New York/New Jersey MetroStars for the league’s inaugural season in 1996.
The team was bought by Red Bull GmbH in 2006 and rebranded under its current name as a member of the organization’s international network of football clubs.
- RB Leipzig, Germany
RB Leipzig is a German football club based in the city of Leipzig and competes in the Bundesliga, the top division of German football. Leipzig is one of the most famous football clubs owned by Red Bull, that has seen massive European Success over the years.
The club was founded in 2009 by Red Bull GmbH, and after several promotions, it gained promotion to the Bundesliga in 2016. Since then, the club has been a consistent competitor in the top flight, finishing in the top four in each of their first five seasons in the league.
- Red Bull Bragantino, Brazil
Red Bull Bragantino is a Brazilian football team based in the city of Bragança Paulista in the state of São Paulo. The club was founded in 1928, and after years of struggling in the lower leagues of Brazilian football, Red Bull purchased a majority stake in the club in 2019.
The team was subsequently renamed Red Bull Bragantino and underwent a significant overhaul, with a new logo, colours, and branding. The club has since returned to the top flight of Brazilian football and has been competitive in the league.
The Benefits of Red Bull’s Soccer Teams Model
Red Bull football teams model has several benefits for the company and its football teams. The centralized management structure allows for the efficient use of resources and the sharing of best practices across the global network of clubs. The focus on player development and the use of feeder clubs also ensures a steady supply of talent to the company’s top teams.
Red Bull’s approach to football club ownership has been highly successful, with its teams consistently performing well in their respective leagues. The company’s investment in player development and the use of advanced training facilities has resulted in several players graduating from the academy systems and playing for the first teams. Additionally, the use of feeder clubs has allowed for the successful integration of young talent into the company’s top teams.
Red Bull’s global network of football clubs is a unique and successful franchise model in the world of professional football. The company’s focus on player development and the sharing of best practices across the network of clubs has led to consistent success on the field. Additionally, the increased brand exposure and recognition provided by the ownership of multiple football teams have been highly beneficial to the company’s marketing efforts.
FAQ
red bull own a football club based in which Austrian city?
Red Bull Salzburg is one of the most famous club owned by Red Bull, which is based on the Austrian City of Wals-Siezenheim.
What football clubs are owned by Red Bull?
- Red Bull Salzburg (Austrian Bundesliga, Austria)
- New York Red Bulls (MLS , USA)
- RB Leipzig (Bundesliga, Germany)
- Red Bull Bragantino (Série A, Brazil)
