Australian Cricket Unveils Indigenous-Inspired Test Kit and New Sponsors Ahead of Pakistan Series
As Pat Cummins prepares to lead Australia in the upcoming Test series against Pakistan, a historic moment awaits with the introduction of an Indigenous-inspired design in the team’s Test kit, in sports news cricket. The shirt will feature intricate Indigenous artwork embossed into the fabric, marking a significant departure from traditional cricket apparel.
New Sponsorship Landscape
Accompanying the striking design is a notable change in sponsorship, with Cricket Australia securing a one-year agreement with two key partners. Toyota, a longstanding collaborator, will prominently feature on the men’s shirt front, while HCLTech takes its place on the leading arm sleeve. This shift in sponsorship marks the first major change since the 2017-18 season.
The fresh Test kit introduces subtle yet stylish elements, including green piping around the sleeves and collar, along with the crisp embossed Walkabout Wickets logo. Players have expressed admiration for the revamped design, anticipating a blend of tradition and modernity on the cricket field.
Toyota assumes the central position on the men’s playing kit, featuring on the shirt front, while HCLTech graces the leading arm sleeve. The one-year deal allows flexibility for Cricket Australia to continue negotiations for future seasons, providing an exciting outlook for the 2023 cricket calendar.
Commonwealth Bank maintains its role as the principal shirt front and leading-arm sponsor for the women’s playing kit. Notably, this season marks the first time Cricket Australia has fully sold all available shirt sponsorship spaces, emphasizing the growing support and commercial interest in women’s cricket.
Captain’s Stand on Social Issues
Australia’s captain, Pat Cummins, renowned for his recent masterful captaincy during the ODI World Cup, continues to make headlines beyond the cricket field. A committed climate advocate, Cummins has been vocal about social issues, even declining to feature in promotional material for the team’s previous sponsor, Alinta Energy.
Acknowledging the toll of constant media scrutiny, Cummins remains resolute in his stance on social causes. Despite criticism, he emphasizes the importance of staying true to his beliefs and advocating for issues such as solar power installations at local cricket clubs through his Cricket for Climate campaign.
As Australia gears up for an exciting summer of cricket, the unveiling of the Indigenous-inspired Test kit and the dynamic sponsorship changes add an extra layer of anticipation to the upcoming Test series against Pakistan.
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